Ryan PhelanDec 22, 20205 min2020 – The year we unlearned everything we learnedFive facts to bear in mind as we prepare for the New Year. Here we are, at the end of December, and you know what I’m not seeing? A lot...
Ryan PhelanSep 17, 20204 minPredictions for holiday 2020 V400.0? Be ready for anything Consumer inboxes will likely see a tidal wave of email during the holiday season so let's dive into a few ways to get noticed.
Ryan PhelanAug 5, 20206 minBusiness stress is no excuse to spamLook at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been given.
Ryan PhelanJul 22, 20206 minRethinking progressive profiling to find out what’s happening with your customers nowYour data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through t
Ryan PhelanJun 16, 20206 minAgile marketing in the era of COVID-19, BLM and recessionCompanies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current...
Ryan PhelanMay 19, 20205 minMarketing’s new challenge: Moving to the next normalYou must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations
Ryan PhelanMay 7, 20203 minChasing The Comeback: What Email Marketers Should Do As Business ReopensMany states are easing their shutdowns in the belief that the COVID-19 curve is flattening. But, what's next?
Ryan PhelanMar 17, 20205 minAuthenticity is now more important than ever during the coronavirusReview all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your...
Ryan PhelanFeb 29, 20204 minTop 3 Initiatives to Make 2020 Your Year of ChangeIt’s February, and I’m still seeing marketing thought leaders coming out with trend predictions for 2020. The problem with these lists is...
Ryan PhelanJan 3, 20204 minYour ability to adapt and learn is essential to your success in 2020The amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need...
Ryan PhelanDec 18, 20194 minEmail marketers: Keep growing, but also take the time to teach othersEmail marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors. It has...
Ryan PhelanSep 4, 20195 minHere’s how to build on your email successHow you manage your wins is just as important as managing failure if you want your email program to keep growing. Many of my strategic...
Ryan PhelanAug 1, 20195 minIn a summer lull? Time to plan! 'Tis the season for vacation! I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home,...
Ryan PhelanAug 1, 20195 minI Got Mansplained, and It Changed My Marketing This column will be tough for me to write because, after 20 years of being in marketing, something happened to me that changed the way I...
David BakerFeb 6, 20194 min3 Macro Trends That Are Transforming Email MarketingOriginally Published: Internet Retailer August 2019 David Baker Email marketing is going on 20 years as a viable direct marketing...
Ryan PhelanJan 10, 20195 minHere's how marketers can get motivated for 2019Welcome back! The holiday crush is over, and 2018 is in the books. You're at your desk, the year is less than a month old, and I know...
Ryan PhelanJan 3, 20196 min4-1/2 predictions for marketers in 2019 The Internet is replete with predictions of what's going to happen in the coming year. I usually don't put much stock in them because...