2020 – The year we unlearned everything we learned
Five facts to bear in mind as we prepare for the New Year. Here we are, at the end of December, and you know what I’m not seeing? A lot...
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Ryan Phelan
- Sep 17, 2020
- 4 min
Predictions for holiday 2020 V400.0? Be ready for anything
Consumer inboxes will likely see a tidal wave of email during the holiday season so let's dive into a few ways to get noticed.
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Ryan Phelan
- Aug 5, 2020
- 6 min
Business stress is no excuse to spam
Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been given.
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Ryan Phelan
- Jul 21, 2020
- 6 min
Rethinking progressive profiling to find out what’s happening with your customers now
Your data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through t
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Ryan Phelan
- Jun 16, 2020
- 6 min
Agile marketing in the era of COVID-19, BLM and recession
Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current...
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Ryan Phelan
- May 19, 2020
- 5 min
Marketing’s new challenge: Moving to the next normal
You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations
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Ryan Phelan
- May 6, 2020
- 3 min
Chasing The Comeback: What Email Marketers Should Do As Business Reopens
Many states are easing their shutdowns in the belief that the COVID-19 curve is flattening. But, what's next?
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Ryan Phelan
- Mar 16, 2020
- 5 min
Authenticity is now more important than ever during the coronavirus
Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your...
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Ryan Phelan
- Feb 29, 2020
- 4 min
Top 3 Initiatives to Make 2020 Your Year of Change
It’s February, and I’m still seeing marketing thought leaders coming out with trend predictions for 2020. The problem with these lists is...
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Ryan Phelan
- Jan 3, 2020
- 4 min
Your ability to adapt and learn is essential to your success in 2020
The amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need...
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Ryan Phelan
- Dec 18, 2019
- 4 min
Email marketers: Keep growing, but also take the time to teach others
Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors. It has...
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Ryan Phelan
- Sep 3, 2019
- 5 min
Here’s how to build on your email success
How you manage your wins is just as important as managing failure if you want your email program to keep growing. Many of my strategic...
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Ryan Phelan
- Aug 1, 2019
- 5 min
In a summer lull? Time to plan!
'Tis the season for vacation! I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home,...
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Ryan Phelan
- Aug 1, 2019
- 5 min
I Got Mansplained, and It Changed My Marketing
This column will be tough for me to write because, after 20 years of being in marketing, something happened to me that changed the way I...
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David Baker
- Feb 6, 2019
- 4 min
3 Macro Trends That Are Transforming Email Marketing
Originally Published: Internet Retailer August 2019 David Baker Email marketing is going on 20 years as a viable direct marketing...
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Ryan Phelan
- Jan 10, 2019
- 5 min
Here's how marketers can get motivated for 2019
Welcome back! The holiday crush is over, and 2018 is in the books. You're at your desk, the year is less than a month old, and I know...
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Ryan Phelan
- Jan 3, 2019
- 6 min
4-1/2 predictions for marketers in 2019
The Internet is replete with predictions of what's going to happen in the coming year. I usually don't put much stock in them because...
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