BLOG | Origin Email Agency

2020 – The year we unlearned everything we learned

Five facts to bear in mind as we prepare for the New Year. Here we are, at the end of December, and you know what I’m not seeing? A lot...

Ryan Phelan

Dec 22, 20205 min read

Predictions for holiday 2020 V400.0? Be ready for anything

Consumer inboxes will likely see a tidal wave of email during the holiday season so let's dive into a few ways to get noticed.

Ryan Phelan

Sep 17, 20204 min read

Business stress is no excuse to spam

Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been given.

Ryan Phelan

Aug 5, 20206 min read

Rethinking progressive profiling to find out what’s happening with your customers now

Your data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through t

Ryan Phelan

Jul 21, 20206 min read

Agile marketing in the era of COVID-19, BLM and recession

Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current...

Ryan Phelan

Jun 16, 20206 min read

Marketing’s new challenge: Moving to the next normal

You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations

Ryan Phelan

May 19, 20205 min read

Chasing The Comeback: What Email Marketers Should Do As Business Reopens

Many states are easing their shutdowns in the belief that the COVID-19 curve is flattening. But, what's next?

Ryan Phelan

May 6, 20203 min read

A new KPI for marketers: Humanity

Ryan Phelan

Apr 15, 20205 min read

Authenticity is now more important than ever during the coronavirus

Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your...

Ryan Phelan

Mar 16, 20205 min read

Top 3 Initiatives to Make 2020 Your Year of Change

It’s February, and I’m still seeing marketing thought leaders coming out with trend predictions for 2020. The problem with these lists is...

Ryan Phelan

Feb 29, 20204 min read

Your ability to adapt and learn is essential to your success in 2020

The amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need...

Ryan Phelan

Jan 3, 20204 min read

Email marketers: Keep growing, but also take the time to teach others

Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors. It has...

Ryan Phelan

Dec 18, 20194 min read

Here’s how to build on your email success

How you manage your wins is just as important as managing failure if you want your email program to keep growing. Many of my strategic...

Ryan Phelan

Sep 3, 20195 min read

In a summer lull? Time to plan!

'Tis the season for vacation! I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home,...

Ryan Phelan

Aug 1, 20195 min read

I Got Mansplained, and It Changed My Marketing

This column will be tough for me to write because, after 20 years of being in marketing, something happened to me that changed the way I...

Ryan Phelan

Aug 1, 20195 min read

3 Macro Trends That Are Transforming Email Marketing

Originally Published: Internet Retailer August 2019 David Baker Email marketing is going on 20 years as a viable direct marketing...

David Baker

Feb 6, 20194 min read

Here's how marketers can get motivated for 2019

Welcome back! The holiday crush is over, and 2018 is in the books. You're at your desk, the year is less than a month old, and I know...

Ryan Phelan

Jan 10, 20195 min read

4-1/2 predictions for marketers in 2019

The Internet is replete with predictions of what's going to happen in the coming year. I usually don't put much stock in them because...

Ryan Phelan

Jan 3, 20196 min read