Ryan PhelanDec 22, 20205 min2020 – The year we unlearned everything we learnedFive facts to bear in mind as we prepare for the New Year. Here we are, at the end of December, and you know what I’m not seeing? A lot...
Ryan PhelanSep 17, 20204 minPredictions for holiday 2020 V400.0? Be ready for anything Consumer inboxes will likely see a tidal wave of email during the holiday season so let's dive into a few ways to get noticed.
Ryan PhelanAug 5, 20206 minBusiness stress is no excuse to spamLook at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been given.
Ryan PhelanJul 22, 20206 minRethinking progressive profiling to find out what’s happening with your customers nowYour data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through t